BiggSports scores greater profitability with ProStores
Every $6,000 to $7,000 brings in what $10,000 did at the mall, so that's a 30 to 40 percent increase in sales for the same dollar.
Joe Bigg, Owner of BiggSports.com
ProStores gives local sports retailer a national market
Joe Biggs had a successful business, with three mall stores specializing in unique sports gifts for the holidays. But rents were high, and the mall location limited his business primarily to the local teams. Joe recognized that with a website, he could sell nationally and offer merchandise for all teams, with lower overhead costs. "I knew I wanted to sell through a website," says Joe. "I tried opening a Web store with another company, but no one knew about it, and it was terrible. Then I saw ProStores advertised through eBay, and I found my solution."
ProStores makes a profitable alternative to high mall rents
In a shopping mall, foot traffic is built-in. On ProStores, sellers drive their own traffic with Search Engine Optimization, shopping comparison sites, email marketing, and paid search advertising. Some of these methods are free, others have a cost. But for Joe Biggs, driving his own traffic to ProStores is much more cost-effective than paying rent at a mall. "Dollar for dollar, I get more sales from my advertising online than my rent costs at the mall," Joe explains. "Every $6,000 to $7,000 brings in what $10,000 did at the mall, so that's a 30 to 40 percent increase in sales for the same dollar. Since I opened my Enterprise ProStores Web Store, my sales have grown by 60 percent."
eBay integration boosts benefits for BiggSports
While selling through multiple channels is a great way to increase sales, managing sales and inventory across several businesses can be a challenge. ProStores' integration with eBay makes it easy for Joe to manage both channels at once. "I sell on eBay, and ProStores' integration with eBay is really beneficial," says Joe. "I have my eBay customers check out on my ProStores Web store, and I upsell. I can list on eBay direct from ProStores, which makes my business easier to manage. I've recommended ProStores to a lot of eBay users at eBay Live! For eBay sellers looking to start a website, ProStores is the best choice hands down. Sellers can start off slowly and be successful."
Enterprise tier features save time and keep BiggSports running smoothly
Joe offers a tremendous variety of merchandise in his ProStores Web store, featuring MLB, NFL, NBA, and NCAA teams from all over the country. Managing a business with so many products could be overwhelming, but the features of his Enterprise tier store help minimize his workload. "Subscribing to the Enterprise tier saves me a lot of time, because you can automate so many things", says Joe. "I love that you can just about do anything you want. I set up automated drop ship and don't have to do a thing-once you set it up it just runs itself."
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